Question 1

What does ET/AI.DEV do?

Accepted Answer

ET/AI.DEV is a one-person strategic consultancy that helps businesses grow through custom AI agents, workflow automation, full-stack development, and GEO-ready digital presence. Everything is hands-on. No outsourcing, no junior handoffs.

Question 2

What does 'Custom Project' versus 'Available to All' mean on the service cards?

Accepted Answer

'Custom Project' means the scope, timeline, and price are defined based on your specific situation, there is no standard package. 'Available to All' means these services can be delivered to almost any business type or size with a more defined starting point. Either way, we talk first before anything is scoped.

Question 3

What information do you need to provide a scope and estimate?

Accepted Answer

A brief description of your business, what you are trying to accomplish, and any constraints around timeline or budget. The contact form is the best place to start, no lengthy brief required.

Question 4

What types of apps do you build?

Accepted Answer

Web applications, mobile-responsive progressive web apps, internal tools, client portals, dashboards, booking systems, and any custom software your business needs to operate more efficiently. If it runs in a browser or on a phone, it is in scope.

Question 5

Can you integrate with tools and APIs we already use?

Accepted Answer

Absolutely. Most projects involve connecting to existing systems: CRMs, payment processors, analytics platforms, internal databases, or third-party APIs. Integration planning is part of the discovery phase.

Question 6

What systems can agents integrate with?

Accepted Answer

Agents can connect to any system with an API or accessible data layer. Common integrations include CRMs like HubSpot or Salesforce, databases, Google Workspace, Slack, email platforms, scheduling tools, and custom internal systems.

Question 7

How do I know the agent will not make costly mistakes?

Accepted Answer

Agents are built with guardrails, structured decision logic, and a human-in-the-loop review layer for high-stakes actions. Testing covers edge cases and adversarial inputs before production deployment. Logging and monitoring track every action the agent takes.

Question 8

How do we figure out what to automate first?

Accepted Answer

We start with a process audit, a walkthrough of how your team handles key workflows. The highest-value automation targets are usually repetitive, rule-based tasks that happen frequently and carry a real time or error cost. We prioritize those first.

Question 9

Will this work with the tools we already use?

Accepted Answer

In most cases, yes. If your tools have APIs, and most modern SaaS tools do, they can be connected. Tools without APIs can often be integrated through email parsing, webhooks, or browser automation as a fallback.

Question 10

What exactly is a business makeover, what gets changed?

Accepted Answer

It depends on your starting point. Typical areas include modernizing your tool stack (CRM, scheduling, invoicing), optimizing your online presence for both traditional SEO and AI search, cleaning up local listings and Google Business Profile, updating your website and messaging, and defining a 90-day growth action plan.

Question 11

How is this different from just getting a new website?

Accepted Answer

A new website is one part of a makeover. This engagement looks at the full picture, your tools, your systems, your search visibility, your local presence, and your growth strategy. A new website on a weak foundation produces limited results.

Question 12

What is a realistic monthly ad budget to start?

Accepted Answer

For most local service businesses, meaningful results start in the $1,000–$2,500 per month ad spend range. Below that, data accumulates too slowly to optimize effectively. The right number depends on your market, competition, and cost per lead expectations, we discuss this before you commit anything.

Question 13

How do I know what the ads are producing?

Accepted Answer

Conversion tracking is set up from day one, call tracking, form submissions, and booked appointments are all measured and attributed. You receive a plain-English monthly report showing spend, leads generated, cost per lead, and optimization actions taken.

Question 14

Do you charge a percentage of ad spend or a flat fee?

Accepted Answer

Flat management fee. You always know exactly what you are paying for management, and your full ad budget goes to the platform, not to a percentage markup on your spend.

Question 15

How long before I see results?

Accepted Answer

Most campaigns produce initial leads within the first two weeks. Optimization improves cost per lead over the first 60–90 days as data accumulates. The first month is the most expensive per lead, it gets more efficient from there.

Question 16

Do I need a large email list for this to be worth it?

Accepted Answer

No. A small, engaged list of buyers or warm prospects outperforms a large list of cold contacts every time. Campaigns are built to maximize the value of the audience you have, not to chase vanity metrics like open rate or list size.

Question 17

What does the chatbot need to be trained on?

Accepted Answer

Your services, common FAQs, pricing (if applicable), team information, business hours, and service area. The more complete the knowledge base, the more accurately and confidently the bot responds. Setup includes a structured knowledge base build.

Question 18

How is this different from just building a cheaper version of the full product?

Accepted Answer

Most development shops treat MVPs as discounted full builds. That misses the point. The goal is not to build less of your vision. It is to identify the fastest path to a real signal from real users. Scope is cut based on what is necessary to test the hypothesis, not based on budget alone.

Question 19

What does multi-tenant architecture actually mean for my SaaS?

Accepted Answer

It means each customer's data is properly isolated from every other customer's data, either through separate database schemas, row-level security, or separate instances depending on your compliance and scale requirements. Every SaaS built here uses proper tenant isolation from the start, not a shared table with a customer ID column bolted on.

Question 20

Do you handle billing and subscriptions?

Accepted Answer

Yes. Stripe integration, plan management, trial logic, upgrade and downgrade flows, and webhook handling for subscription lifecycle events are all included in the SaaS build. Revenue operations are wired up before core product features so billing is never an afterthought.

Etai — Hebrew given name

Meaning: "Someone who is with you" — loyal.

Special Pricing for Small & Medium Businesses

Predictable pricing plan

Common Questions About Pricing and Plans

Etai — Hebrew given name

Meaning: "Someone who is with you" — loyal.

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